Vally Kontidis was born in Athens in 1964 . She created her first designs during her school years and it was then that she decided to take up Art.   She received her first lessons in jewellery next to the sculptress Janin Baet and the jeweller Nikos Nafpliotis.
She graduated from Middlesex University in London and received a BA (Honours) degree (First Class) in Jewellery.  Later, she took glyptography lessons in Athens.   From 1998-2000 she went to Montgomery College of Art in Maryland, USA where she got a diploma in Silversmithing and Enamelling. Throughout the 1990s she designed jewellery for several companies.  Over the  last years,  Vally Kontidis has based her jewelry distribution on a wholesale basis with her products sold in more than 50 stores mainly in Greece and in Central Europe.